Montreal, Quebec (PRWEB) January 22, 2013
Higher Education Marketing recently published an in-depth case study that details the results of their online marketing services for Western University of Health Sciences.
As a marketing firm that works directly with colleges and universities, Higher Education Marketing specializes in analytics-driven marketing solutions, including Google Analytics, Lead Generation, Search Engine Optimization, Social Media Marketing, Mobile Marketing and Pay per Click Marketing, as well as other education marketing strategies.
WesternU contracted Higher Education Marketing to help improve the universitys web ecosystem and to gain a fuller understanding of overall visitor behaviour, as well as the lead generation and student registration, that occurs on their websites.
Published directly on the marketing firms website, the analytics case study highlights the challenges of the mandate and the solutions HEM designed and implemented. The methods and strategies used provided WesternU with the following results: