UK (PRWEB UK) 3 July 2013
With creative content marketing strategies becoming ever more important to a business online presence, Hit Search has published a brand new Content Marketing Handbook which introduces the basics of content marketing in a colourful and entertaining way.
The Handbook is available to download right now, and is already proving popular with clients and other interested web users.
Hit Search break the concept of Content Marketing down to its core elements and provide insight into the ways that businesses can adopt these ideas to improve their own online visibility; and, most importantly, reach the right audience with their high quality content.
Hit Search are the UKs online marketing experts. They offer bespoke search marketing strategies which incorporate an array of cutting edge digital services, including Search Engine Optimisation (SEO), Pay Per Click (PPC), Reputation Management, Affiliate Marketing, Social Media, and more.
Content Marketing refers to the information that companies provide to their prospects and customers, in order to attract new business, and retain the business that they already have. It is increasingly important to online marketing in the wake of the latest Google Penguin update, which has made successful linkbuilding increasingly fraught.
There are a number of benefits to a strong content marketing strategy, which include increased exposure to a relevant audience, and more interaction with the customer through multiple channels.
Of course, for most businesses, sales or leads are the bottom line. Content Marketing might be a less direct marketing strategy than some methods, but it is proven to help brands connect with the right people. This ensures that they win in the long run.
The Content Marketing Handbook is the latest in a number of one-stop educational pieces that the company provides to their clients, in addition to providing tailor-made creative output, designed to capture the attention of every brands target demographic.
The company also offer a free Search Engine Optimisation Website Assessment online. In three simple steps visitors to the Hit Search website enter their domain name, and their target keywords and then Hit Search contact them with an analysis of their website and a detailed competitor study.
Pay a visit to the Hit Search website to find out more, and view a free copy of the all-new Content Marketing Handbook, right here, today.