Hollywood Tracks Social Media Chatter to Target Hit Films

Hollywood Tracks Social Media Chatter to Target Hit Films
Hollywood has long relied on consumer surveys to answer a question about soon-to-arrive movies: To what degree have marketing materials made a film a must-see? … Among the new studio-focused services: Fizziology, a five-year-old Indianapolis company …
Read more on New York Times

How to screw up social media marketing to Gen Z
If your social media posts and communications regurgitate the same Baby-Boomer marketing jargon that's worked in the past, you're fooling yourself if you think it will work on them. Hire young social media managers who can at least talk the talk and …
Read more on iMedia Connection

Social Media Marketing: It's All Been Said Before
I find it difficult to get inspired to write about social media marketing any longer. Where others see ongoing brand difficulties in social media and claim "we're still learning," I see a marketing channel that is fully mature (and by some measures in …
Read more on Pulse

Leave a Reply