Hotel Brands, OTAs and Paid Search: How Do These Relationships Unfold on

Hotel Brands, OTAs and Paid Search: How Do These Relationships Unfold on
On average, each Google Search Engine Results Page (SERP) included almost two OTA ads (1.82 per SERP). Bing and AOL had considerably more, with 4.77 and 5.27 OTA ads per SERP, respectively. Google Mobile had only 0.49 OTA ads per SERP.
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