How can I explain to clients that rankings can’t be guaranteed?

Read Google’s help article about SEO here: With a lot of my potential clients, the first words out of their mouth when building a site is “Can you make my site #1 on Google?” This question is extremely annoying to me… how can I respond in a professional and honest manner? Land Lubber, Colorado

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16 Responses to How can I explain to clients that rankings can’t be guaranteed?

  1. hagenhh1 says:

    hey matt, another great video.

  2. Backlinkweb says:

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  3. agapitoflores001 says:

    Very nice! this is very useful to newbies like me.

  4. DonvonBonne says:

    Thanks for this video, helps me explain it to clients.

  5. softopposite says:

    what is 2 girls 1 cup?

  6. TheGuppyes says:

    usa la opción de subtítulos de youtube y listo, yo lo hago así. Use the subtitles option for spanish translation.

  7. Arexsis says:

    @ 2:25, Transcribe audio, = Google has surgeon opposition

  8. erfanullahjan says:

    thanks for the link to Google SEO tips

  9. NORSAful says:

    It’s frustrating being an ethical SEO and having to compete with shady folks that use “guarantee” as their marketing angle to churn and burn clients. Thanks for the video support!

  10. 03gemini03 says:

    this video will be a very big help for me on explaining it to my superiors as well :)) — now they can all believe that even Google says that no search engine optimizer can guarantee a client #1 position, especially to super annoying clients that wants to rank #1 on all their targeted keywords yet have lame, poorly-structured website/s. thanks for the vid!

  11. MarcoMyWay says:

    What about ranking guarantees in general (apart from the #1 position)?? Shouldn’t we abolish the term “guarantee” at all!?

  12. landlubberofficial says:

    thank you

  13. Films4You says:

    hey Mat nick my URL above at 1:06 , Just joking

  14. circusmort says:

    Yeah I’d like to know about that too, indeed, do any of the popular javascript methods of hiding and displaying text on a single page like accordions, carrousels or dropdowns. I’m sure they could all be used for some serious BlackHat seo despite perfectly legit design purposes.

  15. celshader says:

    I get asked this a lot too.

  16. thehousebuilder says:

    Thanks Matt. I would definitely send several people to watch this video.

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