How Customer Education is Vital to Your Marketing Strategy

How Customer Education is Vital to Your Marketing Strategy
Marketing starts way before it used to, and prospects often discover brands in ways we can't track, such as word-of-mouth referrals or the scary-sounding "dark web." People are seeking information on how to solve issues, understand what's happening …
Read more on iMedia Connection (blog)

Voices: Kate Holmes, on Marketing to Millennials
Yet when firms market their services to millennials, it's clear that many of them see young people from a limited perspective, as the next generation of their current clients. In some cases, these firms might not even offer services that are useful for …
Read more on Wall Street Journal

Asda on the hunt for new content marketing agency
A source told PRWeek that the supermarket was now looking for a new content marketing agency. Asda was contacted but declined to comment at the time of publication. Despite spending £300m on lowering its prices last year, the brand had a 2.6 per cent …
Read more on PR Week

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