How Data Nourishes Agile Marketing At Kraft Foods

How Data Nourishes Agile Marketing At Kraft Foods
Eleven or twelve years ago I listened to the then newly minted P&G CEO, A.G. Lafley, at the annual ANA conference coin the phrase “The Consumer is King.” Since then, marketing has been trying to make sense of the new landscape. Last week at the recent …
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Kohl's plans major changes, including personalized marketing
Kohl's Corp. is poised to launch a major change in its retailing approach that will increase personalized marketing by deploying the vast pool of data the firm collects from its customers, and will greatly diversify product assortment among the chain's …
Read more on Milwaukee Journal Sentinel

Clearing up marketing car confusion
"It's really up to the marketing; there's not one uniform classification that everyone can slot into." Chrysler says "all-new" refers to a model that is pretty much "new" from the ground up. A Cadillac dealer we spoke to says "all-new" means a "A car …
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