How Mood Fabrics drives a 7% conversion rate on email campaigns

How Mood Fabrics drives a 7% conversion rate on email campaigns
… of 20,000 online SKUs without requiring busy staffers to hand-select products every time the retailer wanted to send an email to consumers. To that end, Mood began sending automated recurring messages with the help of email marketing provider Listrak.
Read more on InternetRetailer.com (press release) (registration) (blog)

Punjab to act against online marketing of cigarettes
CHANDIGARH: Punjab, on Thursday, became the first state in the country to initiate criminal proceeding against companies marketing cigarettes online despite a ban on it. Health minister Surjit Kumar Jayani sought people's cooperation with the police in …
Read more on Times of India

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