How Not To Lose Sales-It is Not Just About Having a Pretty Website!

How Not To Lose Sales-It is Not Just About Having a Pretty Website!
Event on 2013-06-22 10:00:00

I recently launched my website but why haven't I received any sales?

My website has traffic but why isn’t anyone buying anything?

Do you find yourself saying this over and over?

I have learned that there are some common mistakes we all make when building a website that may cause us to lose sales without even realizing it!

I know many Emerging Designers that have created their first website by themselves or had someone do it for them but they have little or no knowledge of Search Engine Optimization (SEO) let alone how it works on the back end. 

Emerging Designers come to me for a professional website critique because they need more website traffic, higher search engine rankings, sales and an honest and thorough website evaluation.

I am going to help you do this on your own!

With over 15 years of fashion industry experience working with known brands such as Calvin Klein, Harajuku Lovers, L.A.M .B. and Joe’s Jeans  I also co-created and sold a popular website called Workchic which taught me what to do and what not to do when building a website from scratch the hard way! 

I will teach you what to look for on your own website that may be causing you to lose customers and ultimately sales!  Remember it’s not just about having a pretty website.  There is more to it!

Here are just some of the topics we’ll cover:

  • Page Title
  • Navigation
  • H1 heading
  • H2 heading
  • Page Layout
  • Images
  • Product Descriptions
  • Effective use of keywords
  • Page load time



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/* Style Definitions */
{mso-style-name:"Table Normal";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-fareast-font-family:"Times New Roman";
[endif]–>**As an added bonus,  I will choose one designer the opportunity to present their own website.  This is a rare opportunity where you will be given direct one-on-one real feedback similar to how I coach my consulting clients.


About The Fashion Potential:

The Fashion Potential teaches Indie, Emerging Fashion Designers and students the insider tips and tricks they need to create a successful fashion brand. We teach you about the business side of fashion the right way!

Connect with us here:


Twitter: @fashpotential

Facebook: The Fashion Potential




Come Join Us!


When: Saturday, June 22,  2013

Time:10 am-12:30 pm

(Q&A session will be begin 12 pm)

Where:116 West 23rd Street, New York. NY. 10011 (5th floor)


Limited Seats are available so sign up today! 


Looking forward to meeting you!


at The Fashion Potential HQ
116 West 23rd Street, Suite 5 (5th floor)
New York, United States

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