How SEM and PPC Are Different, and Why It's Important

How SEM and PPC Are Different, and Why It's Important
PPC, SEO, SEM, CTR, CTA – what does it all mean? This time around we're going to focus on SEM and its two main components: SEO and PPC. There's a big difference between these strategies, but both can do wonders for your marketing campaign, and in …
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SEM Strategists – We All Want to Know, Why Do You Hate Your Job?
As someone who has worked in SEM before, I have some thoughts. In my personal experience, SEM can feel a bit intrusive, even as the person doing the actual marketing. Perhaps it's the constant feeling that surrounds you because you know everyone is …
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Small Business Marketing: SEO or SEM?
Jesse McFarland Explains SEO and SEM For the sake of this article, I'll refer to SEO or Search Engine Optimization as organic search on Google. Similarly, for SEM or Search Engine Marketing, I'll refer to as paid search ads on Google. (Also known as …
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