How technology is changing marketing

How technology is changing marketing
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media …
Read more on The Guardian (blog)

Your Business Doesn't Need A Marketing Major — It Needs A Story And Data
Traditionally, marketing focused on showcasing three things: the problem, the solution and the brand that sold it. Usually, these communications were tightly managed pieces that were overwhelmingly positive and designed to shield potential buyers from …
Read more on Forbes

The Pitch: Advertising and marketing news for Oct. 1, 2014
Emerald Homes renewed its contract with Commonwealth Partnerships to manage the home builder's marketing, public relations and digital efforts. In addition, the firm will assist Manassas-based Georgetown South Community Council with a strategic public …
Read more on RichmondBizSense

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