How The Big Shift To Digital And Data Marketing Is Getting Agencies Fired

How The Big Shift To Digital And Data Marketing Is Getting Agencies Fired
When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That's because, as the world's biggest media spender, this P&G is the bellwether for client-agency relationships, and other marketers tend to follow suit.
Read more on Forbes

NATPE's Braen Launching Marketing Firm
Beth Braen, senior vice president of marketing at NATPE, will leave the entertainment trade organization later this month after more than two decades serving the association and its global membership. Braen plans to launch her own strategic marketing …
Read more on TV News Check

Adobe CMO interview: Ann Lewnes on data, customers and marketing's product remit
Lewnes was recently in Sydney for Adobe's annual Digital Marketing Symposium and presented on what it means to run a modern marketing function, as well as the rising credibility CMOs are attaining with their c-suite peers. She caught up with CMO for an …
Read more on CMO

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