How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit

How to Be More Agile in an Integrated Marketing Strategy with #SEJSummit
I was so intrigued with SEJ Summit London speaker Andrew Girdwood's title of Media Innovations Director at DigitasLBi, that I wanted to ask him more about innovation and integrated marketing. He is also speaking about this topic at our London marketing …
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The Future of Advertising: Farewell, Mass Marketing
As consumers, we love visions of the future in which breathtaking technologies and electronic wizardry are so common they blend in with the furniture. Think of “2001: A Space Odyssey” (with product placements that included Pan Am and the Bell System), …
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Free Windows 10 is not an upgrade … it's marketing
Windows 10 is not a free upgrade, Microsoft said last week. It's a "marketing and promotional activity." The odd nomenclature appeared in Microsoft's 10-Q filing with the U.S. Securities and Exchange Commission (SEC) that highlighted the company's …
Read more on Computerworld

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