How To Begin An Influencer Marketing Program That Works
Event on 2017-05-03 18:00:00
Influencer marketing is a term being used everywhere. But for the marketer who has yet to work with influencers, or whose attempts have fallen flat, where do you begin? What does it take to get an influencer marketing program off the ground? What can you have them do for you? Join us for a fireside chat with Barbara Hannan, of Pitney Bowes global social marketing team, and host Rudy Chang, IBM VP, digital and marketing platforms, on Wednesday May 3, at 6pm. Barbara will share how she’s led the effort to build an extensive global influencer network for Pitney Bowes. She’ll explain the critical steps required to lay the foundation to grow a sustainable program and how to successfully build relationships with influencers to help you achieve your business goals. Register today! About BarbaraBarbara is a social media marketer who manages an extensive global influencer network. She constructed the network from the ground up to support Pitney Bowes’ brand awareness strategy and the organization’s many programs and initiatives since 2014. Barbara also oversees the global social media demands of Pitney Bowes SMB division and leads Pitney Bowes’ tweet chat series, #PowerofPrecision, which recently received PR Daily’s Digital PR & Social Media Award for Live Chat. The monthly series regularly draws professionals from businesses large and small from upwards of 28 countries generating more than 50 million impressions from each chat. Barbara is a graduate of the University of Connecticut with a degree in Journalism, and has built a broad and colorful career in communications in both traditional and digital marketing.
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