How To Calculate ROI Of A Marketing Campaign

How To Calculate ROI Of A Marketing Campaign
Marketing is not an exact science, but it is getting better. The biggest questions companies have about their marketing campaigns is what return on investment (ROI) they are getting for the money they spend. In this article, we'll look at a few …
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5 Strategies for Brands Playing Catch-up on Social-Media Marketing
For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.
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Marketing executive charged in shady M FIFA bribe scheme
A top sports marketing executive was hauled into Brooklyn federal court Friday on charges he bribed his way into a lucrative FIFA deal. Aaron Davidson pleaded not guilty even though feds said he admitted on wiretaps he knew it was “illegal.” Davidson …
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