How to Compete in AdWords: Improve Results Without Just Raising Bids

How to Compete in AdWords: Improve Results Without Just Raising Bids
Take a step back and think about where searchers look when they see the SERP (search engine results page) and what influences where their eyes go. Naturally, they'll go to the top of the page first because that's what's in front of them and they're …
Read more on WordStream (blog)

Les Chérubins électriques Guillaume Serp
Ce petit roman camé revient de loin. Trente ans qu'il a paru (chez Robert Laffont), presque autant qu'on l'a oublié. Son auteur, Guillaume Serp, n'a pas donné suite pour cause de mort précoce, quatre ans après (en 1987), un second manuscrit (refusé …
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Optimising PPC landing pages for Christmas
I don't actually want blue Nike trainers, just in case any of my friends and family are reading this and are looking for Christmas present ideas, but still, this seems poorly thought out, and I wonder how many searchers bounce straight back again to …
Read more on Econsultancy (blog)

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