How To Create A Content Marketing Culture At Your Company

How To Create A Content Marketing Culture At Your Company
Creating a content marketing culture at your company can be quite the obstacle. Making even the smallest of modification to company policies and procedures can be extremely difficult, so how do you go about changing the entire company culture? For most …
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In the ever-changing world of content marketing, it's all about creating
Rather than simply telling people what you want them to do (advertising), content marketing aims to give people something they might want: entertainment, utility or information. By being useful, the theory goes, brands earn the right to exist in the …
Read more on The Drum

5 Reasons You Need a Partner for Your B2B Content Marketing Program
March 9, 2015: For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don't fit your brand's voice or …
Read more on KoMarketing Associates (blog)

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