How to Establish Yourself as an Expert in the Legal Profession: PR Tips and Tricks
Event on 2015-04-30 18:00:00
How to Establish Yourself as an Expert in the Legal Profession
PR Tips and Tricks
For lawyers today, being media savvy is key to getting word out about your practice. Establishing yourself as an expert in your field takes time, connections and using the latest PR Tips and Tricks. There are many ways in which to leverage your expertise including engaging the media which will provide a vital channel to both grow and establish yourself as an expert in the profession. Our panelists will give the audience participants insight on how to get yourself/your firm noticed by the media, attract clients and build your personal brand. We have assembled a top notch panel that will give you industry insider tips and tricks on how to best achieve these goals.
Tony Keller, Editorial Editor: The Globe & Mail
Tony has been an editorial writer & columnist for The Globe and Mail; columnist for the Toronto Star, Report on Business Magazine and Toronto Life; managing editor of Maclean's and editor of The Financial Post Magazine. From 2011 to 2013, he anchored “The Street”, the morning business television program on BNN.
Brian Koscak, Partner, Cassels Brock & Blackwell LLP
Brian Koscak is a partner practising in the areas of corporate and securities law. In addition, Brian is the Chairman of the Exempt Market Dealers Association of Canada, a national non-for-profit organization representing exempt market dealers. With his work, Brian is an often quoted expert in the national media.
Sarah Coombs, Partner, National PR
Sarah is a partner at National PR and has helped Fortune 500 companies, executives and leadership teams to establish award-winning PR campaigns in Canada. As an industry thought leader, she has expertise in developing media relations outreach, social media campaigns and creating effective public relations strategies.
6:00 pm Registration
6:15 pm Panel Discussion
7:30 pm Q&A
7:45 pm Networking
This event will give you 1.5 substantive CPD Hours with the LSUC
at Yonge & Sheppard (details to follow)
111 Richmond St W