How to get an ROI on Social Media
Event on 2014-03-06 08:00:00
Most of us are now using social media in some strategic capacity, whether it’s corporate blogging, tweeting or building a Facebook community. But how many of us know how to attribute a meaningful ROI on the activity we’re undertaking?
There is now a pressing need to look beyond low-level reporting – such as ‘counting metrics’ towards sophisticated data and analytics that demonstrate genuine business value and the fundamental value that social media marketing can now bring.
This event will tackle this important issue and give brand owners a clear understanding of exactly how they can prove the value from ever pound they spend on social media, including:
– The main types of social media metric by platform
– What's tangible – the specific metrics that demonstrate value
– A bespoke appraoch: what metrics suit your business
– ROR – return on relationship values
– How to integrate social media measurement into the rest of your metrics
– Case studies and best practice
About the speakers:
Chris Norton, Managing Director, Prohibition.
Chris Norton, is the founder of Prohibition and an award-winning PR practitioner with more than sixteen years’ experience having worked both in-house and in a number of international consultancies. He set up the UK’s first word-of-mouth marketing consultancy and won “Best Use of Social Media” award on a number of occasions including 2013. He is a regular speaker on online communications and his Dead Dinosaur blog on the evolution of communication is currently listed by Brand Republic as one of the top 30 most influential marketing blogs on the planet. Chris has just finished co-authoring “Share This Too” which will be the CIPR’s Social Media Handbook in 2013. He is a part-time lecturer on Digital PR at Leeds Metropolitan University and also sits on the CIPR Committee as its social media coordinator and has delivered online PR campaigns for clients such as: Ronseal, Sony Ericsson, Audio Technica, Ultralase, George Foreman, Russell Hobbs and Hallmark Cards.
Jimmy McCann, Head of SEO, Search Laboratories
Jimmy McCann has over 5 years’ experience in search marketing, having originally gained a solid grounding in Pay Per Click, Jimmy went on to head up Search Laboratory’s SEO team which now employs over 60 search specialists and linguists. Jimmy has managed SEO campaigns in multiple languages for a range of clients including SME’s and major multinational brands, including ASOS, Logitech and Pannone LLP. Jimmy is afrequent speaker at industry events and contributes to several digital marketing blogs on the subject of SEO, including Econsultancy and Smart Insights. With experience in a range of highly competitive sectors such as Fashion, Retail, Technology, B2B and Finance, Jimmy continues to drive the SEO strategy for Search Laboratory.
at Yorkshire Sculpture Park
West Bretton, United Kingdom