How To Get Your Business Ready For Facebook’s New SOCIAL GRAPH
Event on 2013-03-19 10:00:00
Facebook's New GRAPH SEARCH
With the value of marketing on Facebook about to shift dramatically from the brand level to the local level, it’s critical that your business is ready for these changes. Graph Search is being positioned as the third pillar of the Facebook platform alongside the Newsfeed and Timeline. It's new features are set to open up a whole new world of social discovery and revolutionise the way businesses formulate their social strategies.
According to Nielsen’s “State of the Media: The Social Media Report 2012,” " 70% of consumers use social media to learn about other consumers’ experiences, and 65% of consumers have used social media sites to learn more about products or services".
Consumers are increasingly making purchasing decisions based on social media. Facebook's NEW Graph Search will empower consumers with even more personalised information which could affect their purchasing decisions. Getting your business found and visible when consumers use Facebook Graph Search will become even more critical to getting new customers.
At the end of this workshop you will know:
- What Graph Search is and how to use it
- Why Graph Search Optimistion cannot be ignored by businesses
- Why Local (vs Brand) Pages are set to become rising stars
- How to optimise your Page so you dominate searches and get found
- What new Marketing tactics you need to employ to give your Page a competitive edge
- What Graph Search means for privacy and what you need to do
Who is this workshop for?
Businesses who operate at a local level with or without an existing Facebook Page.
What you will need to bring:
You will need to bring plenty of paper and pens as we'll be sharing lots of information. Please also feel free to bring your laptops/powerleads and your business cards to pass around.
09:45 – 10:00 Arrival, Tea & Coffee
10:00 – 11:00 Workshop
11:00 – 11:30 Q&A
Please note: Number are strictly limited to 20 places per workshop so book early to avoid disappointment.
P.S. Paul and Jacqueline will be available for half an hour after the workshop to answer any social media or internet marketing questions you may have.
P.P.S. FREE ACCESS TO 'WORKSPACE' AND 'WI-FI' AVAILABLE ON THE DAY
We are also delighted to announce that Newcastle Business Village has generously offered all our workshop attendees FREE access to their fully kitted out Shared Workspace area (with FREE Wi-Fi access) in the basement of Clavering House. Attendees may use this area after the workshop to finish off work or address any urgent tasks before heading home or back to the office.
Front Street: There a number of limited car parking spaces on Front Street and under the arch next to Clavering Place. If you are planning to use these spaces, please arrive early and bring plenty of spare change. Clavering House is a 2-5 minute walk from here.
Times Square Multi Storey Car Park: Blenheim Street, NE4 7AB. Click here for prices. Clavering House is approximately 10 minute walk from here.
Newcastle Central Train & Metro: Exit infront of the the Train Station. With your back to the station, head right towards the underpass (next to the taxis). Walk through the underpass and at the end turn left. Keep walking straight ahead and Clavering House is directly infront of you. Clavering House is approximately 5 mins from the station.
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at Newcastle Business Village
Newcastle upon Tyne, United Kingdom