How to Jumpstart Your SocialMedia Marketing During the Summer Slowdown

How to Jumpstart Your SocialMedia Marketing During the Summer Slowdown
Most small-business owners know that an active presence on social media is crucial to staying relevant in their customers' minds. In fact, 82 percent of small-business owners say they use social media to engage with customers, according to a recent …
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A Wienermobile Road Rally, Mapped Out by Fans on Social Media
The Wienermobile Run is not the only example of how social media are transforming event marketing, also referred to as experiential marketing, as advertisers venture onto American highways for summer road trips. The trend, which was under way last year …
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New rules for modern marketing: it's all about mobile
While brands can have a presence on social media channels, the most effective approaches to engaging with audiences will be through the right content strategy. Content marketing to this audience must be sophisticated enough so that those running …
Read more on The Guardian

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