How To Market Your Business Effectively Online In 2016
Event on 2015-10-21 09:45:00
A Digital Marketing Bootcamp To Help Your Increase Website Traffic, Generate Leads and Convert More Customers. As a business owner faced with a constantly changing digital landscape, it can be hard to know where to put your focus and what’s actually effective when marketing your business online. While having a website is essential, it’s not a marketing plan. Websites are simply a digital business card and unless you can get it out there, it’s not going to bring in new leads and help convert them into customers. Business owners often struggle to be effective when creating and implementing marketing plans due to one or more of the following roadblocks: Lack of time. You or your staff are busy with projects and struggle to allocate the time needed. Lack of clarity. You don’t know how to find and engage your target audience online. Lack of technical know-how. Although you understand the importance of online marketing, you feel overwhelmed by all the options and need help to get started. Lack of confidence. You don’t know what will work and what is a waste of energy and resources. Lack of effective strategies. You don’t know how to harness the opportunities to build traffic, generate leads and convert customers. If any of these 5 roadblocks have been stopping you, this special bootcamp is for you. Marketing Your Business in 2016: A Digital Marketing Bootcamp Date: Wednesday 21st October, 2015. Time: Registration at 9:45am. Workshop starts at 10:00am sharp and will finish at 1pm. Location: CSI Annex, 720 Bathurst Street, Toronto During this practical, hands-on bootcamp, you will discover how to get maximum results marketing your business online. You will leave with a simple, but powerful marketing strategy that can allow you to grow your business in 2016 using the tools most effective for your business. You will learn: The best practices that are essential for your website to be effective as a sales tool and to attract traffic from Google. How to identify the key reasons why your business should be using online marketing strategies, which ones will work for you and which ones aren’t worth your time. Exactly how much time and investment you’ll need to put into implementing your marketing strategies. How marketing for mobile visitors has changed the game and what you need to consider to stop your business from losing these potential customers. What it really takes to be on the first page of Google. We’ll discuss what types of businesses Search Engine Optimization (SEO) works best for and what you’ll need to be successful. When and how to use Paid Advertising. Paid advertising can be the best source of targeted traffic but unless you can make it pay for itself with new business, it’s a waste of money. Understanding how to marketing your business using content such as articles, blogs and newsletters in a way that actually generates leads. When and how to use social media effectively. Learn how to pick the right tool for your goals and what strategy will work in a time efficient manner. You’ll also receive a personalized audit of your current website. Every participant will receive a custom audit that will include: An assessment of your current website with recommendations on how to improve it and implement best practices. An SEO audit which will identify current ranking, keywords opportunities and recommendations to improve Google results. Your investment: For the low advance registration price of , you will receive 3 hours of instruction and handouts. The workshop will cost at the door … if space is still available. Take advantage of the early bird discount and reserve your spot today. Your Presenters Jaime Almond is a Web Strategist & Content Marketer who works with business owners to overcome challenges in their marketing or technology so they can use the Internet to build quality relationships and attract more clients. She’s taught hundreds of entrepreneurs in sold out workshops how to use Social Media, build traffic, generate leads and convert customers online. Jaime lives Vancouver where she enjoys the mountains, spending time with her nephew and too much gelato. Stephen Johnson and Daniel Thompson are from My Local SEO and specialize in supporting small to medium sized businesses identify opportunities using digital marketing strategies. With a focus on search engine optimization, they pride themselves on not only finding effective strategies but affordable strategies that can meet budgets of any size. They are both excited to be in Toronto and have their fingers crossed the Jays will be playing for the ALCS come October 21st.
at The Foundery