How to master Content Marketing & Become a Global Thought Leader

How to master Content Marketing & Become a Global Thought Leader
Event on 2015-10-30 09:00:00
Introduction: In today's hyper-competitive environment when most services and products have become commodities, thought leadership separates the winners from the losers. And according to Forbes, thought leadership is probably the most powerful methodology for achieving brand leadership in your industry and generating new business opportunities. According to the Thought Leadership Lab, "Thought leaders are the go-to people in their field of expertise. They are trusted sources who inspire people with innovative ideas, turn ideas into reality, and show how to replicate their success" Thanks to their Publishing Platform, LinkedIn has become the primary platform for establishing your thought leadership online, and LinkedIn Mastercoach Dr Nik (Nikolaus Eberl, PhD, the LinkedIn Mentor to IBM, FNB and Deloitte) ) is sharing the inside track on how to master Content Marketing to become a Global Thought Leader in 2016. What exactly is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behaviour. The Opposite to Advertising Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. According to Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement. 70 percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions. How strong is your Thought Leadership? Take this 10 Question Self Assessment to find out. COURSE OUTLINE Module 1: Understand the LinkedIn Publishing Platform •             How to write Status Updates •             How to participate in Group Discussions •             How to write LinkedIn Blog Posts regularly   Module 2: Source Relevant Content Effectively •             How to source relevant Content from Google Alerts •             How to source Content from LinkedIn Pulse •             How to source internal Thought Ware   Module 3: Write highly engaging Content on LinkedIn •             How to craft compelling Headlines on LinkedIn •             How to identify the right Keywords for LinkedIn Blog Posts •             How to get featured on the right LinkedIn Channels and generate Leads   Module 4: Become an Education Marketer •             Why Content Marketing is Education based Marketing •             How to incorporate Direct Response Marketing •             How to apply best practice ‘Editorial Style’   Module 5: Develop your Content Marketing Plan •             Set Your Primary Content Marketing Goals •             Construct Your Content Marketing Calendar •             Populate Your Content Marketing Scorecard   Module 6: Write Content the Easy Way (Curate & Aggregate Content) •             How to write a Crowdsourced Post on LinkedIn •             How to write an Interviewing Experts Post on LinkedIn •             How to write a Content Aggregator Post on LinkedIn   About Your Thought Leadership Facilitator Dr Nik (Dr Nikolaus Eberl, PhD) is one of the world's leading experts on the subject of social selling and how to use LinkedIn to grow your business. He is currently working for a number of international clients, from SME's to multinationals (such as IBM, FNB and Deloitte), and he has helped his clients attract new clients online and grow their revenue and reputation through the Social Selling Success System™ To view the social selling success stories and assess your social selling skills, please go to  All clients receive a signed copy of Dr Nik's book "The Meerkat Method: How to attract New Clients Online" and have access to the online MasterMind Group "Content Marketing Leaders EMEA" Dr Nik has been featured extensively on the following channels: 

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