How to Measure Content Marketing

How to Measure Content Marketing
Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may not be. Nineteenth century American merchant and marketing pioneer John Wanamaker famously said, “Half the …
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A Sobering View of Content Marketing Effectiveness
The number of digital marketing channels has grown at an exponential rate, and digital platforms have made it easy for marketers to broadly distribute content. In response, many marketers have adopted a “more is better” approach, publishing more …
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Content Marketing Isn't Really About Content At All
The jury's no longer out on content marketing – we know that content marketing works, especially when organizations that really “get it” start to do amazing things online. But, before the content even comes into the picture, you need to set up the 3 P …
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