How to Measure the ROI of Social Media (No, it's Not Impossible!)

How to Measure the ROI of Social Media (No, it's Not Impossible!)
It's pretty shocking to discover that the majority of online businesses are conducting their social media campaigns completely in the dark, with no clues as to how social media contributes to the success of their businesses. To be fair, it's not …
Read more on WordStream (blog)

Content marketing: It's not all about the campaign
If they're interested in Pinterest they'll follow us on Twitter, but as we move toward promoting the next piece of research they'll start seeing more and more about PPC and less and less about Pinterest, and away they go to find another news source …
Read more on Econsultancy (blog)

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