How To Promote and Leverage Your Content Marketing

One thing I love about social media is connecting with like-minded digital marketers. Having the opportunity to meet them in real life is even more fun. Joe Chernov is one such like-mind marketer. Even in the few years I have known him he has become one of the true thought-leaders — a much abused phrase, but well and truly-deserved here — in content marketing. “Content marketing is much more than the content. Content is only one piece of content marketing. A lot of people look at content marketing as you produce something great, you publish it, and the world applauds. But it just doesn’t work that way. Even remarkable content needs a little push.” — Joe Chernov When I caught up with Joe during one of his trips to San Francisco he had several thoughts about how to give your new digital asset greater staying power. Joe’s comments include: * Content marketing is much more than the content. Content is only one piece of content marketing. A lot of people look at content marketing as you produce something great, you publish it, and the world applauds. But it just doesn’t work that way. Even remarkable content needs a little push. * These days getting media coverage is difficult. However, Joe has seen significantly more coverage by target media sources with well-thought-out digital assets than traditional product announcements ever are able to achieve. * He sees that new digital assets have a 10x amount of coverage if public relations staff and agency are deeply involved with

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