How To Stop Failing At Content Marketing

How To Stop Failing At Content Marketing
Now that digital technology has revolutionized how we distribute information, marketers are trying to apply many of the same principles to content. Unfortunately, it simply doesn't work that way. The truth is that in a content driven world marketers …
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What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing
Some 60% of B2C marketers plan to increase their content marketing budget this year according to a study by the Content Marketing Institute and MarketingProfs. But it's not enough to just create content anymore; success lies in creating content that …
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Visuals and Visual Design in Content Marketing
Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you'd expect, visual design. That makes sense, since visual design is typically the first thing most people think about when …
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