How to strike a balance between marketing and tech

How to strike a balance between marketing and tech
Haghighi, who likes the kind of clarity data-driven technology brings to marketing's intuitive guesswork, researched and identified four vendors. After asking tough technical questions, he eliminated one and ran comparative tests against the remaining …
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Ronaldo tops football's marketing charts
The 30-year-old Real Madrid scorer beats England's Wayne Rooney and Spain's Andres Iniesta on a new European top 10, according to the Repucom sports marketing firm. Dutch forwards Robin van Persie and Arjen Robben and Italy's Andrea Pirlo round …
Read more on Yahoo Sports

Mobile In Mind: Thoughts On The Present And Future Of Mobile Marketing
Across all industries and segments, global and national brands are spending more time on researching, studying, and implementing mobile marketing strategies. From mobile advertising and mobile wallets to mobile sales mechanisms and reward-based …
Read more on Forbes

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