How to Take Up More “Screen Estate” with Your PPC Ads

How to Take Up More “Screen Estate” with Your PPC Ads
If you've used Google even remotely over the last few years, you're aware that the search engine results page (SERP) has gone through some major transformations, mostly to the amount of space taken up by paid ads. With 13 billion searches being …
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Paid and Organic Search as an Integrated Part of a Marketer's Search Strategy
However, a preliminary report from Seer Interactive* suggests that ad Click-through rates rose from 5 percent to 18 percent with organic search results on the SERP, while organic CTRs rose from 6 percent to 38 percent with an ad on the SERP, and that …
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Journal Communications, Inc. (JRN) news: Journal Communications' CEO
Our combined pension liability of qualified pension as well as our non-qualified SERP, both frozen since 2009 fell from $ 79 million at the end of 2012 to $ 52 million by the end of 2013, a $ 27 million improvement. Additionally, we took significant steps …
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