How To Track Your Social Media Marketing

How To Track Your Social Media Marketing
It's about asking the right questions to help you make a decision about what's working and what's not. Let me break down these three types of goals, give you some actionable ideas to try and then show you how to measure your social media marketing.
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CMO Today: Marketers Losing Faith in Social
A large majority of people say that social media has little influence on purchasing decisions, finds Gallup, and marketers are over trying to amass big followings on the two top social media platforms, reports WSJ. Facebook and Twitter have become, for …
Read more on Wall Street Journal (blog)

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