How to use digital marketing to target Chinese students

How to use digital marketing to target Chinese students
As the number of Chinese students going abroad rises, more universities are investing in digital marketing in China. But what are these universities actually spending their advertising dollars on? What has been effective in the past and, more …
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7 ideas to drastically improve your digital marketing
Far too often, we marketers tend to "roll-over" our marketing plans from year-to-year. We rarely take the time to step back to get a fresh perspective. Unless you tend to rebuild your digital marketing programs from the ground up annually, you may want …
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