How to write your blog: A hands-on workshop

How to write your blog: A hands-on workshop
Event on 2014-04-01 09:30:00

Get better results from your blog!

Companies and organizations that have blogs see many benefits, among them, increased lead generation, better Internet search results, and the ability to get news and information out quickly. There's no doubt that having a blog is a good thing. Yet, many organizations have a hard time coming up with ideas for their blogs and have trouble writing the blog posts. This workshop will teach you how to write your blog:  generate blog post ideas, use effective keywords, improve headlines, get readers to your site and much more!

During this three-hour, hands-on workshop you will learn:

  • Elements to include in every blog post
  • How to find blog post ideas
  • Types of blog posts you can write
  • How to make your blog work for your organization
  • What to include and what to avoid on your blog
  • How to improve your headline

 You will leave the session with:

  • Best practices for writing blog posts that get read
  • Ideas on how to organize your blog and create an editorial calendar
  • Knowledge of how to keep your blog working for you
  • Several actionable blog post ideas
  • A blog post
  • Motivation to start blogging!

Please note that this is not a technical class. We won't discuss how to set up a blog.

 Coffee and refreshments will be available.


Who should attend

This workshop is intended for business owners and for organizational communications/marketing managers who want to launch a blog or that have a blog that has not been updated recently or consistently. This session is limited to 10 participants.


What you should bring

If you have a laptop/tablet, bring it with you (the facility has free Wi-Fi). Please be sure to bring I.D. with you, as it is required to enter the building. More importantly, bring your thoughts about what you want your blog to be.


Location, Transportation and Parking

Metro Offices ( is an office and meeting space conveniently located just above the Metro Center station on the Metro's Red and Orange lines. Metro is your best bet to get to this location. There are several paid parking garages around the area. You will be required to show ID at the building's front desk.


What attendees say about this workshop

"I thought the training was great. I've been trying to get my website up and running, which includes a blog. The lessons I learned at your training have been very helpful." –Attendee, November 8, 2012.

"A real good forum for sharing ideas and problems." –Attendee, February 28, 2013

"Yesterday’s session was great! It gave me the information and motivation I needed to get a blog up and going. As a bonus, it was also quite enjoyable." — Attendee,  November 8, 2012


Your instructor

Deborah Brody is a marketing writer and consultant with more than 20 years of public relations, advertising and marketing experience. She has been blogging on marketing/communications since 2008 on her blog Caffeinated Views. Deborah has also "ghostblogged" for her clients, on subjects including business negotiations and customer service, and has served as the blog editor for a national commercial real estate firm.

Deborah is a skilled instructor. She taught Advanced Public Relations Writing at Florida International University and has led a variety of workshops and presentations.

Blog and more information at

Any questions?

Please email any questions, concerns or requests to .


at Metro Offices (Capitol Room)
700 12th Street Northwest
Washington, United States

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