HSMAI Educational Workshop & Networking – Bangkok

HSMAI Educational Workshop & Networking – Bangkok
Event on 2015-03-17 15:00:00

Join us for our new Educational Roadshows travelling around Asia Pacific in 2015.  The sessions are aimed at General Managers, DOSM, DORM, DOS, Revenue Managers, Digital Marketers and Corporate Office Hoteliers.  These will be genuine workshop-style sessions, not sales pitches, so come ready to roll up your sleeves and learn some practical ways of improving your sales and revenue in 2015.

Tuesday 17th March, 2015


2:30pm – 3:00 pm Registration

3:00pm – 5:30pm Workshop sessions with afternoon tea

5:30pm – 6:30pm Drinks and canapes

Session Overview

Staying up to date with the most advanced practices is crucial to your success.  That’s why we’re pleased to invite you, and your team, to our next ‘HSMAI Masterclass’. 

It’s a great chance to learn from, and network with, likeminded hoteliers and the best experts in the industry. We’re looking forward to addressing some of the challenges and opportunities which will shape the way you increase your sales, and optimise revenue in 2015. 


3:00pm – 3:10pm HSMAI Asia Pacific in 2015

Meet Stefan Wolf and the HSMAI Thailand team.  A quick overview of the huge changes happening with HSMAI in 2015 and our events, revenue management event and certification programs and more.

3:10pm – 3:40pm Next Generation Guest Satisfaction

The popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. Historically, hotels have relied on comment cards, extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, customer-centric and forward-thinking hoteliers are rethinking traditional surveys and looking at alternatives that allow for free form responses to capture rich feedback and that provide a social currency that drives new bookings and trust in hotels. 3:40pm – 4:10pm Open Pricing?  What is it?  How does it work?

Moving to Open Pricing: Traditional revenue-managment best practices have failed, leading processes to change from a static to a humble approach.  As cost of distribution continues to soar, see how using an Open Pricing approach to Profit Optimisation can help hotels grow revenues, and most importantly profitability, in a fast changing distribution landscape. 

4:10pm –  More to come – watch this space! 



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at Bangkok, TH
Bangkok, Thailand

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