Chicago, IL (PRWEB) March 19, 2014
hybris software, an SAP company and the worlds fastest growing commerce platform provider, today announces that it will sponsor and exhibit at Adobe Summit The Digital Marketing Conference held March 24-28 at the Salt Palace Convention Center in Salt Lake City, Utah. Brian Walker, chief strategy officer at hybris, will speak at a session on building omni-channel commerce capabilities and Steven Kramer, executive vice president sales Americas at hybris, will discuss how the B2B marketing landscape is transforming to B2P (business-to-people).
Walker will join James Stone, global information systems, ASICS, a top designer and manufacturer of athletic footwear and sports equipment and hybris customer, to lead a breakout session in the Web Experience Management track. The session, held from 5-6 p.m. MT on Tues., March 25, will give insight to attendees on how global organizations can leverage Adobe technology and build omni-channel commerce capabilities to support their B2B and B2C business objectives.
The digital era has completely revolutionized the marketing industry, creating a new landscape for companies to develop and execute targeted, personalized campaigns to reach their customers more effectively, said Walker. Both B2B and B2C organizations must leverage new technologies to meet consumers shifting expectations and remain competitive in this continuously evolving marketplace.
Kramer will lead a session on the transformation happening in the B2B marketing space, from B2B (business-to-business) to B2P (business-to-people). Shawn Burns, global vice president of digital marketing at SAP, will join Kramer to discuss the transformation and also share with attendees definitive insights to deliver personalized customer experiences. The discussion, which will take place from 9:30-10:30 a.m. MT on Thurs., March 27 in Ballroom FH, will include strategy and how-to information for senior-level marketers and Web analysts.
Adobe Summit, the premier event for digital marketers and advertisers, will examine the latest marketing trends and provide strategic guidance on industry-specific challenges. More than 120 sessions featuring 290 speakers ensure that every attendee has the opportunity to explore a niche topic relevant to their industry.
For more information about hybris B2B and B2C OmniCommerce solutions, visit booth #301 at the Adobe Digital Marketing Summit or go to http://www.hybris.com.
To register for Adobe Summit, visit http://summit.adobe.com.
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a leader and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands ToysRUs UK, Metro, Bridgestone, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce. For more information, visit http://www.hybris.com.