Hyper Locality: Why Focused Marketing is the Next Trend in Marketing

Hyper Locality: Why Focused Marketing is the Next Trend in Marketing
With the explosive growth of smartphones, tablets, laptops and other handheld devices, it is only logical that marketing goes mobile and local, especially hyper local. Businesses need to leave a digital footprint for consumers to find them using their …
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Where Mobile Analytics Ends – And Mobile Marketing Begins
It's the same when you consider your marketing efforts. The key metric to consider is uplift. This helps keep goals achievable, and facilitates a more concrete understanding of the cause and effect relationship between the message you send and your …
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