IAMCP: Executive Round Table – Getting the Inside Track on Digital Lead Generation for Microsoft Partners (pre-registration)

IAMCP: Executive Round Table – Getting the Inside Track on Digital Lead Generation for Microsoft Partners (pre-registration)
Event on 2015-07-13 13:00:00
IAMCP Executive Round Tables are exclusive to IAMCP members only. You must have a fully paid up membership that is active during the pre-registration and whilst at WPC.  If your membership has not been renewed, or if you would like to join the association, please go to www.iamcp.org to sign up. IAMCP Exclusive Event with Jennifer Tomlinson and Elizabeth Hameed…. Every year millions of prospects use search engines and Microsoft.com to look for Microsoft partner solutions.  With Jennifer Tomlinson, Digital Marketing Lead, and Elizabeth Hameed, the Pinpoint product manager, we’ll share best practices, tips and tricks  for how you can best capture your share of those prospects and develop a winning lead generation strategy.  We’ll also cover off what’s new in the resources available to Microsoft Partners and what’s coming in the roadmap for FY16, as well as marketing investments and review how to create and maintain your search-optimized Pinpoint profile customized to your company’s skills and competencies. Plus you’ll gain insight into the search ranking criteria and give you tips for maximizing your lead capture over time. Agenda: •           High level roadmap •           How we’re generating leads for partners – Marketing •           Tips & Tricks •           Q&A More about Jennifer Tomlinson:     Jennifer Tomlinson has 19 years experience in channel marketing and sales, and currently works in worldwide partner marketing for Microsoft, specializing in digital marketing solutions for cloud partners, with particular focus on O365. Jennifer works with sales teams, channel partners and end consumers in field of marketing to translate business needs into more effective, efficient and revenue generating activity. Jennifer’s experience is in building digital marketing programs inside channel companies for use with the end consumer with a focus on website optimization, SEO, SEM and analytics. She has a special emphasis on channel marketing at scale worldwide for cloud products, including Office 365. More About Elizabeth Hammed: Elizabeth Hameed is the Business and Marketing Lead for Microsoft Pinpoint, Microsoft’s online partner directory and customer referral platform. She is responsible for ensuring that Microsoft partners are able to maximize their impact and overall experience with the tool, as well as defining the future strategy for Pinpoint, with the goal of making it an even better lead generation service for partners. Elizabeth joined Microsoft in 2012 as a Marketing Manager focused on Small and Midsize Business customers and moved to her current role in late 2013. Prior to Microsoft, she graduated with an MBA from The Wharton School of Business, and had previous industry experiences including merchandising at Macy’s and Nike, and business planning at Boeing. This round table event follows on from the extremely successful series of Executive Round Tables run at the Worldwide Partner Conference in previous years. Because of this on-going success and the demand to continue and expand our Executive Round Table series, we have created a series of round tables with different focus areas. If you are unable to attend this session or the session is fully booked, then there will be an opportunity to attend other round tables with Phil Sorgen (Corporate VP, Worldwide Partner Group), Gavriella Schuster (General Manager, Microsoft Partner WW Marketing and Programs), Jennifer Heard (Vice President, WW Corporate Account and Partner Sales), or Mary Jo Foley (Tech Journalist and Microsoft Insider). In addition, we are also running a Round Table on Digital Marketing for Partners with Kelly Thomas Nojaim (Director, Partner Sales). You can follow IAMCP news via the Facebook and Twitter: IAMCP – @IAMCPOrg  (Hashtag #IAMCP) Facebook – http://www.facebook.com/IAMCPInternational Please note : This is restricted access session. You MUST have pre-registered AND have been accepted in order to attend, and you will need to bring along your approved invitation in order to attend this session. You MUST be a current fully paid up IAMCP member at both time of registration through to the end of WPC week. Please check your renewal date if you are unsure. Joining IAMCP is no guarantee of access.  Because spaces will be limited and we know this will be a highly popular event, we can only admit people under strict access provisions. In the event of a query, please e-mail info@iamcp.org Once you have completed your pre-registration, your details will be checked to ensure your membership is valid for the month of July 2015, and a final confirmation will be released to you on verification (approximately one week before the event date). You must bring a copy of the final confirmation email/ticket with you in order to gain access which will be controlled on the door. Registrations will be processed in the order in which they are received. And if you haven't yet joined IAMCP and would like to participate in these round table events, you can register today at www.iamcp.org! If you have any questions concerning this event, please e-mail info@iamcp.org 

at Blue Spring II Room
Hyatt Regency , 9801 International Drive
Orlando, United States

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