IBM's Mark Heid on Digital Marketing, Big Data Hype, The Role of Context

IBM's Mark Heid on Digital Marketing, Big Data Hype, The Role of Context
Customer Experience, IBM's Mark Heid Talks Digital Marketing, Big Data Hype, The Role It was the best of digital marketing times, it was the worst of digital marketing times. The opportunity for marketers to know their customers has never been greater …
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Digital marketing structures: the end of the digital beginning?
In his annual digital marketing and ecommerce trends post at the start of the year Econsultancy CEO Ashley Friedlein referenced a quote from the PWC Global Entertainment and Media Outlook report that described how we are at the “end of the digital …
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