ICF International expands digital marketing push with acquisition of Olson

ICF International expands digital marketing push with acquisition of Olson
Fairfax-based ICF International has agreed to acquire Minneapolis-based Olson for $ 295 million in cash from private equity firm KRG Capital Partners and other minority shareholders. Olson is a digital marketing firm specializing in multi-channel …
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How the Key Trends in Marketing Play Out in Practice
The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. As I come off a round of conferences, I've been thinking about the consolidation in email and messaging and how that reflects …
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Marketo launches research institute: Can it close the digital marketing talent
Marketo has launched a research center designed to cultivate so-called "engagement marketing" and create a talent pool of marketers that understand the intersection of digital, data and art. The Marketo Institute launched with three people and …
Read more on ZDNet

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