If Your’re Not Content Marketing, You’re Not Marketing
Event on 2012-11-09 11:45:00
Content Marketing is the newest and most effective approach to sales promotion without blatantly promoting. It's part public relations, part social media, new approaches to marketing and advertising, and lots of VOC (Voice of Customer) research. As one of Wisconsin's first and leading Content Marketers, TMA+Peritus has been at the forefront of the movement for the last several years. During this presentation, you will learn the principles and a few sectrets of Content Marketing from Tom Marks, Managing Partner of TMA+Peritus.
Tom Marks is the founder of TMA+Peritus, a marketing communications firm celebrating its 30th anniversary. From their offices in Madison and Wausau, TMAP has worked with top clients including McDonalds, American Family Insurance, Bombardier, CUNA Mutual Insurance, Security Health Plans, Lincoln Logs, Footlocker, Honeywell, and they just beat out 30 agencies for the California Avocado account using Content Marketing as their differentiator. The company specializes in Content Marketing, Branding and Web Development.
at Katie's Cup Opening and Birthday Celebration
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Rockford, United States