iHomefinder Products Go Fully Responsive with the Release of Optima IDX

Berkeley, CA (PRWEB) November 21, 2014

iHomefinder, a leading provider of IDX solutions for real estate agents and brokerages, announced today that with the release of the responsive version of Optima IDX, all of its products are now fully responsive.

With the rapid growth of mobile real estate searches, real estate professionals have scrambled to meet consumer demand for mobile-friendly IDX content. Initially, web designers created separate mobile versions of real estate websites. This evolved to responsive website designs which serve content based on the consumers device type, be it a smart phone, tablet, or a personal computer. For the 50% of todays buyers searching for homes on mobile devices (source: NAR), agents serving content responsively are well-positioned to offer a better user experience and decrease costs.

The new, responsive version of Optima IDX maintains all of the existing functionality while adding responsive functionality that benefits the consumers search experience. Optima IDX provides dynamic, indexable IDX content directly on an agent or brokers site, with or without framing. The responsive version of Optima IDX will further contribute to SEO by keeping mobile traffic on an agent or brokers site, instead of redirecting to a mobile-only site.

iHomefinders responsive IDX is perfect for agents with responsive sites, which is the growing trend in real estate web design, said Dana Ehrenkrantz, CEO of iHomefinder affiliate partner, Market Me. As a web designer, it has made my job easier to implement and gives me time to focus on more important tasks. iHomefinders responsive products eliminate the need for a separate mobile site, which in the long run can save an agent money.

For agents and brokers, responsive design is a necessity, not just a trend, said Brett DeSchepper, CEO of iHomefinder. Aside from providing an SEO advantage, it simply makes sense to have one website that supports the consumers device of choice.

To learn more about Optima IDX or our other responsive products, feel free to sign up for a free trial account.

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