Illuminating Analytics and ROI In Event Marketing

Illuminating Analytics and ROI In Event Marketing
If Mr. Wanamaker had lived to see the rise of Google and pay-per-click (PPC) advertising, he likely would have been quite pleased. By leveraging data — specifically, the search query of a Google user — Google now ensures that advertisers are only …
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'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity
It includes any type of marketing that was done online — banners, pay-per-click advertising, affiliate marketing, search. Search marketing. This is marketing done on search engines through trying to influence rankings with search engine optimization …
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The Loeries question: Are you the most famous you?
They will each find a 'Be the Most Famous You' ad as the top the search result – courtesy of The Rebellion, who specialise in pay-per-click advertising. The ads contain humorous messages that aim to inspire not just these individuals but the industry …
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