iloveRobots Showcases Mechaverse at Unite 11 Conference

San Francisco, CA (PRWEB) September 28, 2011

iloveRobots brings their newest toy line, Mechatars, to Unite 11. Mechatars combines the best of robotics, online gaming and remote controlled] (RC) toys, introducing kids six and older to a unique and interactive play experience called Blended Reality. Mechatars leverage innovative technologies to create a truly seamless online-offline experience, creating a cross-dimensional play experience that allows kids to participate in epic battles from their living room, or from a computer.

Robot Enthusiasts Create New Blended Reality

iloveRobots, a spinoff of the famed Carnegie Mellon University’s Robotics Institute, teamed up with Schell Games, led by one of the worlds top game designers, Jesse Schell, to create the entirely new play experience called Blended Reality. Built on Unitys unique gaming platform, Mechatars offers an unmatched interactive play experience that provides immersive and highly engaging gameplay.

Partnering with Schell Games, weve truly leveraged the Unity platform, which allows us to develop quickly and deploy across a variety of platforms, said Martin Hitch, CEO, Bossa Nova Robotics, parent company of iloveRobots. Connecting the physical and online worlds through a cloud-based platform, our ever-evolving products create an extended play experience at an affordable price point.

Schell Games has been working with Unity more and more – for many reasons. The pipeline is great, it’s so easy to just get started on a project, says Jesse Schell, Chief Executive Officer and Creative Director of Schell Games. And the fact that we can run the same code on PC, iOS and Android is huge. We love the browser support, the portability, the ease-of-use, pretty much everything about it. I honestly don’t know how we could have done the Mechatars project without it.

With even the youngest consumers demanding more high-tech sophistication in their toys, Mechatars are poised to become one of the most sought after gifts of the holiday season. Mechatars are available now at major retailers nationwide and at $ 39.99). Kids can visit and begin leveling up their virtual Mechatar for free at

Media Review Units and Giveaways

For more information about the Mechatars Reviewers Program and possible partnership giveaways, please contact us at Mechatars launch nationwide this fall at Target, Radio Shack,, Toys RUs and $ 39.99). For more information, please visit or

About iloveRobots

iloveRobots is a consumer robotics company known for their dynamic and interactive toys. The companys products leverage some of the most innovative technologies to create engaging and long-lasting play experiences for todays tech-savvy kids. Based in Pittsburgh, PA, iloveRobots is a spin-off of the Carnegie Mellon University’s Robotics Institute. For more information about iloveRobots and its products, please visit


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