IMC Conducts Panel on the Influence of Mobile-Friendly Websites on Shopping Habits

Los Angeles, CA (PRWEB) March 28, 2014

IMC (Internet Marketing Company) conducted a panel about whether mobile-friendly websites play a role in users shopping habits. The firm conducted a panel study for their client, Hale Bob, on whether mobile websites play a role in shoppers purchasing behaviors. Hale Bob wanted to know if a website that was specifically tailored for the use on a mobile phone would increase sales for the company.

The key judges on the panel were Gilles Bendenoun, Russell Rabichev and Cindy McMann. All judges were chosen due to their expert knowledge in the field of marketing and fashion.

The results of the panel showed that mobile-friendly websites play an immense role in users shopping habits. Individuals are much more likely to shop through their mobile device on a website that is specifically tailored to their phone. Therefore, IMC recommends that users with e-commerce sites spend the time and money to create mobile-friendly websites to increase sales.

Internet Marketing Company is an experienced leader in search engine optimization, search engine marketing, and online marketing services.

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