In Defence Of Content Marketing

In Defence Of Content Marketing
My former colleague Andrew Edgecliffe-Johnson has caused a stir with his weekend Financial Times piece on the rise and rise of content marketing. Read it for yourself here and bear in mind that I am not an impartial observer since I ran a commercial …
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Content Marketing: The Solution to the Mobile Advertising Challenge
To solve for the need for deeper brand engagement, marketers have historically turned to longer form content — and according to the Content Marketing Institute, 70% of consumers say content marketing makes them feel closer to the company distributing …
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CHR Acquires Content Marketing Firm Studio One: 15th Deal Since Holding
In what may be the first significant acquisition of a major content marketing firm by an agency holding company, New York-based CHR Group has acquired Studio One, one of, if not the pioneer in the field of digital content marketing services. Terms were …
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