In Marketing, Overwhelmed is the New Normal

In Marketing, Overwhelmed is the New Normal
093013-neifield This shouldn't come as a shock, but two recent studies have documented what many (in fact most) of the marketing world has been feeling lately. The constant, rapid changes experienced by marketing staff, digital marketing professionals …
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Timberland Revamps Marketing, Goes After Millennials
A new campaign, "Best Then. Better Now," seeks to capitalize on the brand's heritage while moving in a more contemporary direction. The shift has been two years in the making — Timberland was acquired by VF Corp. in September 2011. Since then, the …
Read more on AdAge.com

NJ's marketing head touts agency work
New Jersey traditionally has done a poor job marketing itself, Tracye McDaniel, head of Choose New Jersey, told about 50 business leaders at a breakfast forum in St Peter's University in Englewood Cliffs Wednesday. After all, she said, how many people …
Read more on NorthJersey.com

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