Inbound Institute: HubSpot Training Workshop | Build a Full Funnel Marketing Campaign in Two Days
Event on 2016-01-26 08:30:00
Build a Full Funnel Campaign That Gets Results Using HubSpot Inbound Core Training: Build a Full Funnel Campaign is a two-day experience created for professional marketers who are looking to kickstart their success with the HubSpot tool or maximize the effectivenees of an existing HubSpot implementation. This interactive training will give you the knowledge and skillset you need to create and execute inbound marketing campaigns that generate actual revenue. Plus, you'll leave with an actual full funnel campaign workign your your HubSpot portal! You’ll spend two full days learning with like-minded individuals and working with a HubSpot Accredited Trainer to build an inbound marketing engine inside your HubSpot portal, and fill that engine with actual content. Who Should Attend: New HubSpot Customers looking to kickstart their inbound success. Existing HubSpot Customers looking to reignite their inbound success or break through a plateau. Existing HubSpot Customers looking to kick their inbound programs into high gear. Prospective HubSpot Customers who want to invest their time into learning the methodology and the tools that professional marketers are using in 2016. Day 1 8:30am – 9:30am: Light Breakfast/Meet & Greet: Get to know your HubSpot Accredited Trainer and the other members of your small group workshop 9:30am – 10:20am: Inbound Foundations, Part I: A Winning Strategy, The Why and How of Inbound, Buyer Personas, Goal Setting 10:20am – 10:30am: Coffee/Water Break 9:30am – 12:00pm: Inbound Foundations, Part II: The Inbound Marketing Engine Framework, Content Creation 12:00pm – 1:00pm: Lunch 1:00pm – 2:20pm: Building the Engine Framework in HubSpot: Calls-to-Action, Landing Pages, Thank You Pages, Smart Lists and Follow-up Emails 2:20pm – 2:30pm: Coffee/Water Break 2:30pm – 4:30pm: Building the Conversion Process: Calls-to-Action, Landing Pages, Thank You Pages, and Follow-up Emails Day 2 8:30am – 9:00am: Light Breakfast Reflect on the previous day and gear up for an awesome Day 2 9:00am – 10:20am: Managing Contacts and Segmentation Custom Contact Properties and Smart Lists 10:20am – 10:30am: Coffee/Water Break 10:30am – 12:00pm: Sending Effective Emails Email Marketing Best Practices and Techniques 12:00pm – 1:00pm: Lunch 1:00pm – 2:50pm: Optimizing Your Content SEO and Blogging Best Practices and Strategy 2:50pm – 3:00pm: Coffee/Water Break 3:00pm – 4:00pm: Sharing Your Content Social Media Monitoring and Publishing 4:00pm – 4:30pm: Reporting on Your Success Metric Tools and Strategy Do I need to do anything to prepare? We will ask you to complete a brief survey prior to the workshop. The survey will help you gather the materials you need to make the most of your time during the workshop. What will I walk away with? As you leave the workshop, you will have a fully working inbound campaign in your HubSpot portal. This includes: Offers addressing each stage of the Buyer’s Journey Accompanying SEO optimized content promotion strategy Calls-to-action Lead nurturing emails for each stage of the Buyer’s Journey. How will we know our campaign is successful? Great question! The two day experience is just the beginning. Your day-to-day optimization of the campaign you build in the workshop and all the campaigns you build based on the knowledge you learn here will be assisted by access to online training during the campaign period. Additionally, you have the included option to schedule a one-hour campaign assessment with your HubSpot Accredited Trainer and your executive team to help you review the results of the campaign and help you identify areas of opportunities to pivot based on reviewing the data. Do I need to bring anything? Please bring the following items: Laptop (with charger) You Smile What is a HubSpot Accredited Trainer? Our live HubSpot training is taught by a HubSpot Accredited Trainer. HubSpot Accredited Trainers are the top inbound trainers in the world, who have been hand selected by HubSpot Academy to complete a rigorous accreditation program. This program ensures that each trainer will be able to teach the inbound fundamentals.
at IDEA Works FW
600 E Rosedale St
Fort Worth, United States