Inbound Marketing for Your Small Business (4 Week Series)

Inbound Marketing for Your Small Business (4 Week Series)
Event on 2015-06-16 19:00:00
85% of people search for local business online, making the need for a strong digital presence and knowledge of how to manage it essential to any business.   Join us at Cowerks for this 4-week interactive course on inbound marketing for your small business with Digital Marketing experts Mike Forgie and Jon Christian.   Tuesdays 5/26, 6/2, 6/9, 6/16, 6/23  Curriculum:  Week One:  Inbound Marketing 101: How to Set Your SMART Marketing Goals SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for: Specific, Measurable, Attainable, Relevant, Time-bound.   As you plan for a new year, quarter, or month, it's time to determine your SMART marketing goals. To help you align your marketing efforts with SMART goals, Mike and Jon will provide you with a marketing planning template that will specifically help you: Easily summarize your ultimate marketing goals. Automatically calculate your greatest marketing need. Set a deadline for meeting your annual, quarterly, or monthly goals Week Two: Landing Pages 101: How to Use Landing Pages for your Business Landing pages are an essential piece of any well-crafted, effective inbound marketing strategy. Picture these pages as landing pads for the numerous prospects that visit your website. Whether you’re looking to generate leads, sell products, or collect data, the landing pages is where the visitor conversion occurs.  Through this course you will learn how to: Understand the essential elements of an effective landing page Create and design landing pages to increase conversions Implement landing page best practices for optimization Week Three: Landing Pages 102: Optimizing Landing Pages for Lead Generation and Conversion Landing pages are crucial for effective lead generation, but optimizing them doesn’t stop after writing good copy and structuring your forms well. Once you’ve implemented the basic principles, you can take your landing pages to the next level and drive your conversion rates even higher. This 102 level course will take you to the next level of optimizing your landing pages by teaching you: Why and how to add social media sharing buttons to your landing pages How to set up closely-targeted lead nurturing campaigns to follow up with your leads How to use A/B testing to optimize your landing pages, and what elements to test How to build effective thank you pages and why they're important Week Four: Driving Website Traffic 101: Inbound Marketing Traffic and Leads Calculator It's hard to know just how many leads you need to generate to meet your company's growth goals. And even if you knew, how would you know how much traffic you need to drive to your site with your inbound marketing efforts to generate those leads? Actually, it's not that hard … if you have a calculator to do the math for you! This class will introduce you to a customizable Inbound Marketing Traffic & Leads Calculator that lets you input a few basic sales and marketing metrics, and tells you: How many leads you need to generate How much traffic you need to drive to your website What your conversion rates need to be to meet your goals How to create and save an Excel template so you can set marketing goals each month using math, not guesswork Week Five: Social Media 101: How to Use Social Media to Find New Leads With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than just monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. This class with introduce you to a social prospecting workbook that will help you learn the fundamentals of listening to social media conversations in order to generate new leads for your business.   Instructors:    Mike Forgie has 12 years of marketing experience working with a wide range of companies, (including event promoters, record agencies, and talent managers) and formerly with one of the state’s top digital marketing firms. He now runs his own Digital Marketing agency, Next Step Connect. Jon Christian is Inbound Marketing Certified with over 15+ years experience coaching and consulting. He is currently the CMO and lead consultant for Marketing Genome, an experiential marketing agency based out of Asbury Park that brings your brand face-to-face with consumers.  

at Cowerks
619 Lake Avenue
Asbury Park, United States

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