Increasing Awareness about Sun Protection Drives the Global Sun Care Products Market, According to a New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) April 10, 2015

Follow us on LinkedIn Sun Care products are designed to protect the skin against harmful UVA and UVB rays of the sun. Growing consumer awareness over skin cancer and prevention is resulting in strong demand for sun protection creams and lotions. New product development, innovation and increased demand from emerging markets such as Asia Pacific and Latin America are among the key factors driving growth in the sun care products market. Growth in the coming years will be driven by the development of more effective sun care formulations featuring natural and organic ingredients. Technology advancements in terms of innovative and easy to use product application formats such as spray, foam, whipped cream, gel, and sticks are also expected to infuse new demand for sun care products. The rise of the Internet as a storehouse of health-related information and the rapidly growing online marketing and distribution channel bode well for market growth. Noteworthy trends in the market include growing consumer preference for sunscreens with high SPF, multi-functional whitening sunscreen, and sunscreens with herbal medicines and natural ingredients.

As stated by the new market research report on Sun Care Products, Europe represents the largest market worldwide. Emerging economies in Asia-Pacific, Latin America, and Eastern Europe are expected to drive future growth in the market. Increase in disposable incomes, growing population, expanding base of middle class consumers, growing awareness over the harmful effects of UV radiation, and the increase in marketing efforts by manufacturers are some of the important factors propelling growth in the emerging markets. Latin America is forecast to display the fastest CAGR of 10.2% in dollar terms over the analysis period. Sun-protection products represent the largest and fastest growing segment in the global sun care products market.

Key players covered in the report include Avon Products Inc., Bayer Healthcare, Beiersdorf AG, Blistex Inc., Clarins Group, Energizer Holdings Inc., Johnson & Johnson, Neutrogena Corporation, Lancaster, LOr

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