IndexTools Forges Strategic Partnership in Norway With Be Found AS

New York, NY (PRWEB) June 21, 2007

IndexTools (Inc.), leading provider of on-demand web analytics, announced today a new Strategic Partnership with Norwegian online marketing agency, Be Found AS. This Strategic Alliance Partnership further consolidates IndexTools’ market leadership in Scandinavia and enables the company to better serve the Norwegian market with local language expertise, business consulting and training services.

“I think it is of the utmost importance that one does not confuse the presentation of data, as in web analytics reporting, with interpretation and analysis of data, as in web analytics consultancy. By doing this, you run the risk of having a web analytics vendor wanting to present data in “a better light” due to the fact that he has been provisioned to provide paid for consultancy at the same time.” said Dennis R. Mortensen, COO of IndexTools. “I find strategic alliance partnerships between independent vendors and consultants a much more open and honest approach, providing a level of objectivity that can’t be provided by a one-stop-shop!”

“In our three years of working together, Be Found have developed a solid reputation as a Norwegian market leader in web analytics,” stated Charlie Holbech, Head of IndexTools’ Partner Division. “Be Found delivers a best-of-class service by applying their web analytics expertise to create customized services for their clients.”

“Be Found are always looking for ways to help develop the online marketing industry in Norway and we know just how important tracking and analytics will be to this development,” said Be Found CEO Lars Fitje. “This is why Be Found are looking forward to working with IndexTools to promote tracking and analytics through a series of educational lectures and seminars.”

As a Strategic Alliance Partner, Be Found will have access to the latest IndexTools training in order to help their clients maximize their business results with web analytics. Be Found will also join the Indextools beta testing group with the aim of developing features that benefit the Norwegian market. In order to better serve the needs of web analytics clients in Norway, the two companies have launched a microsite to offer IndexTools product and technical information in the Norwegian language. (

About Be Found

Be Found is an online marketing agency that has one simple goal, to help clients generate traffic to a website and then to convert that traffic into sales. In order to achieve this goal Be Found offer three primary services, market planning, campaign management and conversion strategy.

Be Found has over ten years experience in setting up and running Internet marketing campaigns throughout the Nordic region. During this time, they have built lasting relationships with many of the regions most recognizable brands. This puts Be Found in the perfect position to help raise the profile of IndexTools throughout Scandinavia.

Each of Be Found’s services requires the collection and analysis of reliable market data in which IndexTools plays an integral part. It is Be Found’s use of business intelligence, methodology and attention to detail that gives them a market advantage.

About IndexTools

IndexTools offers a highly customizable and scalable analytics platform for companies’ online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing. IndexTools’ services have boosted the online performance of more than 3000 clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, operates from New York City, US and have an extensive Technology Development Center in Budapest, Hungary EU. IndexTools’ competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.

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