Indian Companies Using Digital Marketing for Competitive Advantage: Study

Indian Companies Using Digital Marketing for Competitive Advantage: Study
However, while Indian marketers believe that the key driver to adopting digital is a growing internet population (70 percent in India against 59 percent in APAC), their belief that customer preference and digital dependence drive the adoption of …
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Consumer Packaged Goods: Stay Ahead of the Digital Marketing Curve
And we're continuing to move in the right direction: eMarketer projects that US CPG digital ad spending will top $ 4 billion in 2014 — proof that the package goods industry has recognized the competitive edge entering the digital age gives marketers.
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Open frontier of digital marketing brings wealth of opportunity for small
“There's been more change in marketing (recently) than I've seen in my 30 years in the business,” said Deb Cooper, director of digital marketing for Grand Rapids-based Priority Health. “It's a wild ride. I've never seen marketing change like this …
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